National Child Abuse Prevention Month

Media Toolkit

The media provides an important channel for getting the message out about preventing child maltreatment and promoting well-being. There are several media strategies to help your organization or community partnerships spread the word about events, reach potential supporters, and build relationships.

Traditional media and social media have different strengths and uses. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message. To learn more strategies to engage the media and work with specific groups read Tips for Working With Specific Groups and Making Meaningful Connections Through Media.

Reach out to traditional media when
your goal is to ...

  • Get the word out
  • Publicize an event to a large, general audience
  • Tell your story in more detail

Engage social media channels when
your goal is to ...

  • Engage in dialogue, get feedback
  • Reach a more targeted, specific group
  • Send out brief alerts that prompt stakeholders to take immediate action

Sample Facebook messages

April is National Child Abuse Prevention Month, a time to recognize that we each play a part in promoting the social and emotional well-being of children and families in our communities. Learn more on the National Child Abuse Prevention Month website. https://www.childwelfare.gov/topics/preventing/preventionmonth/

Encourage your mayor or governor to issue a National Child Abuse Prevention Month proclamation. They can use the 2014 National Child Abuse Prevention Month Proclamation as a model. https://www.childwelfare.gov/topics/preventing/preventionmonth/about/proclamations/

Want to raise awareness about the importance of child abuse prevention? Add a National Child Abuse Prevention widget to your agency's website. https://www.childwelfare.gov/topics/preventing/preventionmonth/widgets/

Have you downloaded the 2015 Resource Guide: Making Meaningful Connections? Available on Child Welfare Information Gateway, the guide supports service providers in their work with parents, caregivers, and their children to strengthen families and prevent child abuse and neglect. Learn more here: https://www.childwelfare.gov/topics/preventing/preventionmonth/resource-guide/

Download the National Child Abuse Prevention Month activity calendars to learn how you can promote child well-being throughout the month of April. The calendar is available in English and Spanish on the Child Welfare Information Gateway website. https://www.childwelfare.gov/topics/preventing/preventionmonth/resource-guide/activity-calendar/

Watch real-life stories from prevention programs across the nation. Visit the National Child Abuse Prevention video gallery, and share with your friends, family, coworkers, and community. https://www.childwelfare.gov/topics/preventing/preventionmonth/video-gallery/

Sample Tweets

April is National Child Abuse Prevention Month. Visit the NCAPM site to learn more: https://www.childwelfare.gov/topics/preventing/preventionmonth/

Add a National Child Abuse Prevention Month widget to your blog to raise awareness about the importance of prevention: https://www.childwelfare.gov/topics/preventing/preventionmonth/widgets/

We can help promote the social and emotional well-being of children & families. Visit the NCAPM site to learn more: https://www.childwelfare.gov/topics/preventing/preventionmonth/

Watch real-life stories in the NCAPM video gallery to see what prevention programs are doing nationwide: https://childwelfare.gov/topics/preventing/preventionmonth/video-gallery/

Check out the NCAPM activity calendars to learn how you can promote child well-being during April. https://www.childwelfare.gov/topics/preventing/preventionmonth/resource-guide/activity-calendar/

Sample press release

Sample press release: English | Spanish

Sample PSA

Sample PSA: English | Spanish

Sample Proclamation

Sample Proclamation: English

Sample email signatures

April is National Child Abuse Prevention Month. Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth/

Strong communities support and strengthen families. Learn more at http://www.childwelfare.gov/topics/preventing/preventionmonth/

Learn ways to enhance protective factors and promote well-being https://www.childwelfare.gov/topics/preventing/preventionmonth/

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