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Home > Preventing Child Abuse & Neglect > Public Awareness & Creating Supportive Communities > Public Awareness Activities and Programs
Public Awareness Activities and Programs
The media can be an effective partner in disseminating prevention messages. The news media have specific criteria for determining what is worth covering, so program planners need to frame the issue in an appealing way to get their attention. By planning effective and newsworthy activities, communities can help promote healthy parenting practices, child safety skills, and protocols for reporting suspected maltreatment.
Use the following resources to get ideas for planning an activity or program in your community.
National examples
Prevent Child Abuse America
Prevent Child Abuse America works to increase public awareness of the dangers and signs of child maltreatment. Chapters in more than 40 States and the District of Columbia provide ongoing public awareness and other activities to prevent child maltreatment.
Children's Trust Funds
State Children's Trust Funds (CTFs) and their local councils and affiliates coordinate child abuse and neglect prevention and public awareness activities in each State.
The Shaken Baby Alliance
Focuses on educating new parents about the dangers of shaking babies, signs and symptoms of shaken baby syndrome, ways to cope with a crying baby, and crisis hotlines.
Darkness to Light
A media campaign to reduce the incidence of child sexual abuse through public awareness and education.
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State examples
Andrea Walks for Tennessee's Children: A Promise in Action
Provides extensive information on the First Lady of Tennessee's walk across the State to raise awareness about child sexual abuse and raise funds for local service organizations.
Prevent Child Abuse California
Information on their annual event, "Kids' Day at the Capitol."
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Local examples
Child Abuse and Neglect Council of Saginaw County
Descriptions of the council's public awareness activities during Child Abuse Prevention Month and year-round.
Child Abuse Council of the Quad Cities
Describes a variety of local and regional activities organized by the council.
Coalition Against Child Abuse & Neglect (New York)
See their events calendar, updated monthly, for information on fairs, fundraisers, and other events.
Norfolk Area Child Abuse Prevention Council
Descriptions of the Council's activities to raise awareness of child abuse and promote healthy, nurturing families.
Stop Child Abuse Now of Northern Virginia
Find information on numerous past and present local activities. Learn more about their Allies in Prevention Coalition, which works to communicate regional messages to prevent child abuse and promote children's well-being.
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